the talent liberator

Transferable skills – where next? Part 3.

April 7, 2021 By // by Rachel Brushfield

This is part 3 of a 4 part blog series about transferable skills.

This blog is an extract from section 6 of our Energise career e course: https://www.inspiringportfoliocareers.com/e-course/

Read part 1: https://www.inspiringportfoliocareers.com/transferable-skills-where-next-part-1/

Read part 2: https://www.inspiringportfoliocareers.com/transferable-skills-where-next-part-2/

How can you use your best skill in new contexts?

People often don’t know how the skills they use in one context could be useful in another context, job or career. We can only know what we know and it can be hard to be clear about what other career options are open to us.

One of the things that I do with my clients is help them understand how their minds work and the steps they take with solving a problem for example; then identify other contexts where this approach could be useful. It is amazing how skills are transferable to completely new areas.

Examples of skills that can be transferred:

From sales & marketing property to sales & marketing hotels as a place to stay
From insights about consumers to insights about people
From employed PA to self-employed virtual PA

From sales and marketing property to sales and marketing hotels as a place to stay

One participant of our Energise ‘Steer your career’ workshop had been made redundant from her job in the property industry, selling houses. At that time, the prospects of finding another similar job were almost non-existent. We helped her to see how her skills of sales, marketing and dealing with customers were very transferable. She reshaped her CV and achieved a fantastic prestigious job for Malmaison hotels, broadening her experience and marketability.

She missed the property world, so went back to it when more jobs became available, so her career revitalisation was temporary based on market conditions. As a result of working with us, she gained an increased awareness of herself, her values, her skills and motivations, so she knew that property was where her heart lay.

From insights about consumers to insights about people

Insight mining is one of my key skills and it is a combination of observation, analysis, making connections and thinking laterally. In the past, I worked as an account planner in the communication industry and a key part of my job was reading research, looking at trends and analysing information to mine insights that would help brands and companies to achieve a competitive advantage.

I now use those same skills with my clients in career revitalisation. Insights about themselves and what makes them unique, insights about what target employers or customers want, insights about how they can be different from their competitors. Different context, same skill.

From employed PA to self-employed virtual PA

Many companies have been making PAs redundant, partly to reduce costs to companies, but also because computers and technological advances make it easy for management to do their own typing and administration.

This is an example of huge change to what used to be an established career for life. At the same time as demand for this type of job is shrinking, more and more people have been setting up their own business. If you own a business and have no staff (usual when you start) it is hard to do everything yourself and makes a lot of sense to focus on what you are really good at. Having a virtual PA makes good sense.

The number of hours in each working day is finite, so it makes sense to be smart and use them wisely. If I am spending time in customer care lines to renew my domain name, not only am I feeling frustrated, but also I am not using my time in the best way which plays to my strengths!

Read my article about having a virtual PA on LinkedIn: https://www.linkedin.com/pulse/whos-looking-after-you-rachel-brushfield-the-talent-liberator/

What next?

If you are at a major career crossroads and thinking about changing career direction, becoming self-employed or developing a portfolio career, we can help.

Why not get in touch to arrange your free no obligation meeting?https://www.inspiringportfoliocareers.com/contact-us/

Save the dates! Coming soon.

Energise seminars to help you to market yourself.

10-12 Tuesday 11 May 2021 on Zoom: “Why me? What value do you bring?” https://www.eventbrite.co.uk/e/marketing-seminar-why-me-what-value-do-you-bring-tickets-149507654419

10-12 Tuesday 15 June 2021 on Zoom. “Marketing me: Proactive marketing.”

Transferable skills – where next? Part 2.

April 7, 2021 By // by Rachel Brushfield

This is part 2 of a 4-part blog series about transferable skills.

This forms part of section 6 of our Energise career e course: https://www.inspiringportfoliocareers.com/e-course/

Read part 1: https://www.inspiringportfoliocareers.com/transferable-skills-where-next-part-1/

How can you use your best skill in new contexts?

People often don’t know how the skills they use in one context could be useful in another context, job or career.

We can only know what we know, and it can be hard to be clear about what other career options are open to us.

Examples of skills that can be transferred:

• From sales to fundraising
• From marketing products to marketing people
• From organising events to project management

We’ll take each one at a time and show how the skill in each case is transferable.

From sales to fundraising

If you are good at selling with the following skills: persuasion, listening, understanding needs, overcoming objections, understanding motivations, influencing and achieving a ‘win win’, then you can use these same skills in the area of fundraising. The skills it takes to persuade someone to buy something are equally relevant in fundraising – persuading them to part with cash for a good cause, whether as a one off or a regular donation via direct debit.

From marketing products to marketing people

In the past I worked in marketing in the food industry and spent time on chilled ready meals, sausages, pizzas etc.

Marketing is about understanding the needs of your customers, segmenting them into smaller groups with similar needs and creating things that are appealing to them. I now use those same skills to help people to market themselves as well as market my own business and services.

I help my clients to think about and research the needs of their target audience, whether it is an employer or customer, then define what makes themselves unique and work out how to appeal to their audience. Same skill, different context.

One of the reasons I created the Energise career e-course is because many people dislike marketing themselves. They avoid it so don’t realise their potential. I help them to understand their limiting beliefs about self-promotion, to feel more comfortable about it, define their personal brand and increase their chances of success.

I feel more passionate about the difference I can make helping people to market themselves rather than marketing food!

From organising events to project management

If you are good at organising events, creating a clear outcome, thinking about what’s involved, planning ahead, communicating tasks and deadlines clearly and effectively, and engaging the team involved under pressure, you could use these same skills as a project manager.

Project management is a role needed in many different industries and professions and it may be a question of reshaping your CV to emphasis certain aspects more.

More examples of transferable skills will be shared in parts 3 and 4 of this four part blog series about transferable skills.

What next?

If you are at a major career crossroads and thinking about changing career direction, becoming self-employed or developing a portfolio career, we can help.

This blog is an extract from section 6 of our Energise career e course: https://www.inspiringportfoliocareers.com/e-course/

Why not get in touch to arrange your free no obligation meeting?https://www.inspiringportfoliocareers.com/contact-us/

Save the dates! Coming soon.

Energise seminars to help you to market yourself.

10-12 Tuesday 11 May 2021 on Zoom: “Why me? What value do you bring?” https://www.eventbrite.co.uk/e/marketing-seminar-why-me-what-value-do-you-bring-tickets-149507654419

10-12 Tuesday 15 June 2021 on Zoom. “Marketing me: Proactive marketing.”

Transferable skills – where next? Part 1.

April 6, 2021 By // by Rachel Brushfield

This is part 1 of a 4-part blog series about transferable skills.

A common theme amongst all of the career coaching clients I work with is a) they have a blind spot seeing their own skills and talents and b) how they can use them in other ways, i.e. possible new jobs or different careers to what they have done before.

I act as a pair of ‘wing mirrors’ to help them see their skills and be clear about where else they can use them.

In these times of redundancies and shrinking sectors caused by the impact of the coronavirus, this is a very important area to explore as part of your future-proof career.

What is a skill?

A skill is defined as: “cleverness at doing a thing, either from practice or a natural gift.”

Why do people find it hard to see their own skills?

Most people don’t think of themselves in terms of skills, and find it immodest to talk about their own ‘natural gifts’.

Common phrases that people express are: “I just do my job” or “it’s just what I do.”

It is not surprising therefore that people need support in seeing new career options for themselves.

People are discouraged from saying that they are clever and our specific and unique talents are rarely acknowledged or recognised by others. Other people may have thought about you are good at, but not shared this information with you, so it is worth asking to elicit this useful information.

In employer engagement research, frustration about lack of feedback is a common complaint from employees about their line managers, so giving feedback to your direct reports is a good thing to do to boost morale at this time if you are a manager.

Articulating the benefits you bring

Awareness of your specific skills and the ability to articulate them, sharing tangible examples of the benefits they bring is crucial in career success, especially when you are competing against a lot of good candidates.

Spell it out

For people seeking a new or different career, being explicit in helping others to see how your skills are useful in a related context is a must to convince your potential employer that you are up to the task, and not a risk. Self-awareness, confidence and the ability to market yourself, plus overcoming natural fears about change enable a change in career direction to be within reach.

Self-reflective questions

What’s my best skill and in what other contexts is it useful?
What work tasks make me feel energised?
What work activity can I not stop myself from doing?

Inspiring quote

“Believe in yourself. Have faith in your abilities. Without a humble but reasonable confidence in your own powers, you cannot be successful or happy.”

Norman Vincent Peale

5 tips to help you identify your transferable skills

1) Get someone to ask you how you do your job and to write down what you say and then share their perspective of your skills with you.

2) Think about something you do well naturally and write down the specifics using the third person. Practice saying “I am really good at, for example when ….” This makes it feel more comfortable and not ‘boastful.’

3) Analyse the ‘process’ you use to do your work step by step. Most people have a process incorporating certain skills but don’t see this, as they are too close to themselves. This can be turned into a model or infographic to use on your CV, on social media or on a personal web site.

4) Ask people you work with or live with for feedback about your specific skills and do the same for them.

5) If you want to fast track your awareness, get a career coach who is trained to see your skills and help you to see opportunities where they are useful that you may be unaware even existed.

Helping people to identify their skills, knowledge and experience and new context in which it can be applied is one of my best skills. This is a combination of analysis, lateral thinking, making connections, keeping up with trends in careers and skills, and working with people from many different sectors over the 20+ years that I have been doing career coaching.

If you are at a major career crossroads and thinking about changing career direction, becoming self-employed or developing a portfolio career, we can help.

Why not get in touch for your free no obligation meeting? https://www.inspiringportfoliocareers.com/contact-us/

Save the dates! Coming soon.

Energise seminars to help you to market yourself.

10-12 Tuesday 11 May 2021 on Zoom: “Why me? What value do you bring?” https://www.eventbrite.co.uk/e/marketing-seminar-why-me-what-value-do-you-bring-tickets-149507654419

10-12 Tuesday 15 June 2021 on Zoom. “Marketing me: Proactive marketing.”

Career turning points

March 25, 2021 By // by Rachel Brushfield

All of us, at some point in our careers have reached a turning point. Probably more than once.

Some turning points are planned/chosen, and others forced e.g. redundancy.

The dictionary definition of a turning point is “a time at which a decisive change in a situation occurs, especially one with beneficial results.”

As a career strategist and coach, it is wonderful being part of someone’s turning point and seeing them transform. The joy of this is still as big now as when I became a coach over 2 decades ago.

Some client turning points that stay in my mind include:

A mid 50s woman, Debi, who had been made redundant. She was ‘old’ in a young industry. For a number of weeks in her coaching sessions, she had been saying that she wanted to do contract/interim work. Her body language and energy said different. Then one day, she slammed her hand on the table. “No. I want to do cheese holidays in France!” And she is. A defining moment. A turning point.

For Lydia, a solicitor and talented musician, her turning points happened in stages. She went from working 5 days a week to 4. Then she became a Professional support lawyer. Next she took a career secondment working in management for an orchestra. Finally she decided that she didn’t want to be a Partner in a law firm and left the law, getting a full time job in general management. This whole process took 2.5 years.

“It is not the most intelligent of the species who survive. It is the ones most adaptable to change.” Charles Darwin.

Every client is different which is why we use a bespoke approach.

Another turning point that sticks in my mind was a client who was a trainer. She was running out of the training room. A classic ‘fight or flight’ response. This was a career limiting turning point. Success or failure with the coaching outcome would be self-evident! Together, we worked out what was causing her to do this and how she could stop – how she could influence the factors in the training room and in her mind that would make her feel comfortable so that she chose to stay in the room. I still remember the moment vividly when she texted me to say:” I did it. I stayed in the training room!” I felt so happy for and proud of her.

Another client Duncan who went travelling but due to a motorbike accident, was unable to complete his trip. This was a turning point. The unexpected time he had to think recovering from a motorbike accident increased his resolve to stop working in advertising and do something that made a difference in the world. He went on to set up a charity and raised over £20 million to help people in Africa to help themselves.

Catalysts for turning points vary. They include:

A big birthday; 30, 40, 50, 60.
A birth
A death
Redundancy
Illness
Being signed off work with stress
Fed up of feeling fed up and unfulfilled at work
Lockdown – time to think and re-evaluate what you really want
A colleague getting promoted

What have been your career turning points?

My significant turning points to date have been:

Deciding I didn’t want to be a marketing director in a corporate and switching to work for communication agencies as a brand strategist
Deciding to set up my own business in 1997 and go freelance
Getting bored of creating brand positionings in different markets and retraining as a coach in 2001. My sister Ali sent me an article in the post with a note saying “This sounds like you.”
Missing strategy work, so self-funding a 6 months CPD secondment to develop my knowledge of talent management and employee engagement in 2007, to develop a new strand of my portfolio career
Choosing not to take the easy option of doing associate outplacement work for big consultancies but take the long-term view following the credit crunch and invest in building my network and thought leadership
Choosing to have a strategic partnership with someone for my business Energise to enable growth, play to my strengths and leverage potential in my business in 2020.

One of my favourite quotes:

“The best way to predict the future is to invent it.” Alan Kay.

Are you at a career crossroads and thinking about changing career direction, becoming self-employed or developing a portfolio career?

Why not get in touch for your free no obligation meeting? https://www.inspiringportfoliocareers.com/contact-us/

Rachel Brushfield, Career Strategist and coach. ‘The Talent Liberator.

What IS career agility?

March 11, 2021 By // by Rachel Brushfield

The dictionary definition of ‘agility’ is: ·“the ability to move quickly and easily” ·“the ability to think and understand quickly” ·“the skills of pivoting quickly.”

Until I looked up the definition of agility, I had always associated the word just with the physical, NOT the brain and thinking.

Covid-19 and its impact on businesses has been a great example of agility at work! 10 years of change accelerated into 1 year. We have all been thrown ‘in the deep end’ at work by Covid-19!! Zoom and Team, on-line webinars etc.

So how do you create career agility? Is it a mindset, a skill, a behaviour, an attitude or something else?

Research by Warwick University in 2011 identified 5 career adaptability competencies – the ‘5 Cs.’

5 career adaptability competencies

CONTROL – being proactive, decisive & taking responsibility for your career;

CURIOSITY – broadening your horizons by seeking options, possibilities and knowledge;

COMMITMENT – passionately pursuing & taking action to move to the career horizon of your choosing;

CONFIDENCE – belief in yourself & that you can achieve your goal;

CONCERN – having a positive & philosophical attitude to mistakes or rejection.

Source: Warwick University Aug 2011.

For me, this quote sums up career agility.

“When the winds of change blow, some people build windmills, others walls.” Chinese Proverb.

Career agility is a fascinating topic which gets me thinking about what it involves. It is quite multi-faceted!

It is about all these things or something else?

Technological agility?

Technological agility is becoming career critical.

Political agility?

Skills and knowledge agility?

Career pivot agility – in response to trends?

Career choice: Portfolio career = agile career

Thinking agility as a competitive edge?

Career plan ‘A’, ‘B’ and ‘C’?

What would you add?

What are career agility behaviours?

My research into the topic has shown that these are the behaviours that enable career agility:

Consistently respond to not resist change.

Rotate your career from your interests + drive.

Create opportunities around your skill sets + motivations.

Be adaptable and flexible with change.

Possess/cultivate curiosity + resilience.

Take responsibility for your own career.

Follow/leverage trends – stay ahead.

Seek formal and informal advice/mentors.

3 questions to ponder more on the topic of career agility.

How career agile are you?

Is career agility a form of ‘intelligence’?

Is career agility a skill that can be learnt, or a mindset?

To receive a free Energise career agility self-completion questionnaire, get in touch: https://www.inspiringportfoliocareers.com/contact-us/

Time to retire? Part 1 of 2.

February 15, 2021 By // by Rachel Brushfield

In the UK, the population is aging, with many people set to retire.

Most people typically having set up a pension in their 20’s or 30’s, don’t think about what they will do in their retirement until they are in their late 50’s or early 60’s, unless ill-health causes them to retire earlier than they planned, or they are offered voluntary redundancy.

We don’t get taught how to plan for retirement, and the sudden abrupt ‘stop’ or ‘steep’ cliff has never felt wise or logical, for either the employer or employee!

Planning retirement is very important, and working with an experienced career coach can really help to smooth this major life transition.

Is a steep ‘cliff’ or sudden stop to retirement wise?

A gentle ‘slope’ to retirement, reducing working hours, and increasing leisure time and volunteering, and for some, having a portfolio career with a mix of paid and unpaid activities has always felt better sense.

Why stop work suddenly, just because you have reached a particular age?

A gentle slope to retirement paces change.

Client examples

A couple of coaching clients were both approaching retirement age and looking to retire fully when they first got in touch about career coaching.

They did not know how to go about planning their retirement in order to ensure a smooth transition from working full time in an office (pre-Covid) to their new life, primarily based at home.

In both cases, they had both been working in their organisations for a number of years in technical roles and were now leaving with no intention of doing any further paid work.

Covid-19

Working from home because of Covid-19 in some ways has enabled an adjustment from working in an office and commuting, paving the way to adjust to a retired life, and being more home based.

Pacing change makes a lot of sense.

No prior retirement preparation

What was interesting and also surprising was to learn just how unprepared they were for this next step in their life.

They had received no pre-retirement advice at all from their employers (except to secure career coaching help), had not spoken to an Independent Financial Advisor (IFA) about financial planning and had little idea what they were going to do with their time once they retired.

It was clear that they had not thought about how they would cope without working, no longer having the structure and support of a full-time job, and they hasn’t started to make any concrete plans.

For experienced career coaches like us, this is a fabulous brief – almost like having a blank canvas to work with!

5 stages of retirement

There are 5 stages of retirement.

Stage 1: Pre-Retirement. The stage before you actually retire involves imagining your new life and planning for it.

Stage 2: Full Retirement.

Stage 3: Disenchantment with retirement.

Stage 4: Reorientation.

Stage 5: Reconciliation & Stability.

Sometimes people choose to come out of retirement and develop a portfolio career at stage 3.

If you love your work, why retire? A slower pace and reduced working hours can be a good choice.

More

Variety is the spice of life

February 14, 2021 By // by Rachel Brushfield

Introduction

I have been running my own business Energise for over 24 years and have always enjoyed variety.

In 2011, I was lucky to read the book ‘The Shift’ by Lynda Gratton, a Professor at London Business School about changing work trends and what the world of work would be like in 2020.

I am so glad that I did, because having implemented its recommendations myself, I am now in a good position to help people at this challenging time in the world, with Covid-19 having accelerated a decade of change into 1 year.

What is a portfolio career?

A portfolio career is work/a career made up of multiple components, for example freelance work, a contract, a part time job, non-executive directorships, trustee and volunteering, rather than just having 1 job or running 1 business.

As a metaphor, a portfolio career is like choosing Dim Sum or Tapas in a restaurant, a variety of different dishes, rather than just one single main dish, giving you a variety of flavours and textures and a moreish combination.

Why are portfolio careers growing?

Portfolio careers have been growing for a while, because of 2 growing segments:

· The ‘want a portfolio career’ market – pre-retirees wanting a gentle ‘slope’ rather than a steep ‘cliff’ to retirement, and millennials (young workers) who have different career aspirations to previous generations.

· The ‘need a portfolio career’ market – this has grown massively because of the impact of Covid-19 on both the employed and self-employed sectors; shrinking markets, forced career change, reduced consultancy projects with greater competition, more people becoming self-employed, and a raised ‘bar’ of the standard required to secure a job or project.

How do portfolio careers vary?

Portfolio careers have been around for centuries – think holiday destinations with seasonal tourism, who need a different way of earning a living for the rest of the year.

Portfolio careers vary a lot, and they also change a lot!

They can be segmented into:

· Similar e.g. associate work with different companies

· Contrasting e.g. leadership coach and historical author

· Synergistic e.g. bee-keeper and dentist

A portfolio career isn’t the right career choice for everyone, so thinking it through carefully is essential. Working with an experienced career coach, specialising in portfolio careers can be invaluable.

A portfolio career is like a kaleidoscope.

You can adjust it and create new work patterns that suit you, as your needs change, and market trends shift.

Everyone is unique and so is each portfolio career!

What are the benefits of a portfolio career?

Benefits include:

· Variety

· More fulfilment and flexibility

· Constant learning

· Increased career agility

· Enhanced career resilience

· A future-proof career

· Reducing your career risk

What are the drawbacks of a portfolio career?

Drawbacks include:

· Constant change

· Less certainty and security than a traditional career

· Need to focus on trends and take stock regularly

· Must embrace marketing and networking

· Need to be super-organised

A portfolio career is like having a ‘safety net’.

Is it really a good idea to put all your career ‘eggs in one basket’ in an uncertain world?

What next?

To receive a free Energise report: ‘Discover Portfolio Careers’ including a free 15-question suitability questionnaire and/or to arrange your free 20-minute no-obligation meeting to explore whether a portfolio career is right for you, get in touch with Rachel Brushfield using this link: https://www.inspiringportfoliocareers.com/contact-us/

Recommended reading

Lynda Gratton ‘The Shift’ https://www.amazon.co.uk/Shift-Future-Work-Already-Here/dp/0007525850

Andrew J Scott + Lynda Gratton ‘The 100 year life’ https://www.amazon.co.uk/100-Year-Life-Living-working-longevity/dp/1472930150

Andrew J Scott and Lynda Gratton ‘The new long life’ https://www.amazon.co.uk/New-Long-Life-Framework-Flourishing/dp/1526615169/r

More about Energise

View Rachel Brushfield’s LinkedIn profile: https://www.linkedin.com/in/energiseliberateyourtalent/

Rachel Brushfield’s portfolio career

Inspiring Portfolio Careers https://www.inspiringportfoliocareers.com/

EnergiseLegal https://www.energiselegal.com/

Energise LLClub – Inspiring Portfolio Careers for Women Lawyers. https://www.llclub.org/

PWHub – Inspiring Professional Women – a network for senior employed women, all sectors, with quarterly CPD style events. Rachel is a co-founder. https://www.pwhub.org.uk/

This blog was originally a guest blog for Oxfordshire Business Community Network: https://oxfordbusinesscommunitynetwork.co.uk/blogposts/variety-is-the-spice-of-life/

A portfolio career is like a kaleidoscope

February 4, 2021 By // by Rachel Brushfield

A portfolio career is like a kaleidoscope.

Because it is made up of different components, e.g. freelance projects, a part time job, a contract, a non-executive director post, and volunteering, you can adjust it when you want to and create new patterns which inspire you.

You can learn new skills, knowledge and create new experiences.

This has a cumulative benefit over time giving you more options and possibilities in future.

You can create different patterns.

What would you like to see for your career?

More

Check out our inspiration page: https://www.inspiringportfoliocareers.com/inspiration/

22 tips to create your successful portfolio career

February 4, 2021 By // by Rachel Brushfield

Creating a successful portfolio career takes thought, reflection, self-awareness and planning.

Here are 22 tips:

Be clear about your career horizon/vision
Learn from those who have one
Get an experienced career coach or mentor
Research market needs
Have self-awareness about your motivations, values, needs, wants and financial security thresholds
Make time to think, plan and reflect
Don’t be afraid to say ‘no’ to the wrong thing
Invest in your skills and knowledge
Make time to market yourself
Define your personal brand
Keep an eye on changing trends
Build a high quality and diverse network
Know what makes you unique
Create and maintain a financial ‘cushion’
Stay ahead of your competitors
Avoid losing time e.g. politicking and gossiping
Have a good support system
Use technology to be expedient
Be open to unexpected and unplanned opportunities
Don’t be afraid to pivot/change your focus
Have a compelling verbal business card
Create case study examples of flagship cases and projects

What tips would you add?

More

Check out our Inspiration page for useful articles and reports: https://www.inspiringportfoliocareers.com/inspiration/

Our blogs share insights and tips on various topics and clients examples: https://www.inspiringportfoliocareers.com/blog/

PS Our web site has a search box to save you time and find what you are looking for. (top left under the e mail address on all web pages)

Why choose us? https://www.inspiringportfoliocareers.com/talent-liberation/

Who are our clients? https://www.inspiringportfoliocareers.com/clients/

What is a portfolio career? https://www.inspiringportfoliocareers.com/what-is-a-portfolio-career/

Who is a portfolio career for? https://www.inspiringportfoliocareers.com/who-has-portfolio-careers/

Why choose a portfolio career? https://www.inspiringportfoliocareers.com/why-portfolio-career/

When is it time for a portfolio career? https://www.inspiringportfoliocareers.com/when/

Client testimonials https://www.inspiringportfoliocareers.com/testimonials/

7 tips for healthy career capital in 2021

December 31, 2020 By // by Rachel Brushfield

What are your career capital goals for 2021?

Building career capital

Career capital is the combined value of competencies, knowledge and individual personality attributes and other career assets that you have to produce economic value.

Your career assets combined = your career capital; the sum total of your time, talent and potential. You need to consider career capital in terms of its present and future value when thinking about your long-term career prospects. If the internet is an ocean full of ‘fish’ i.e. opportunities, you need the right bait to catch the fish you want. Career capital helps you to do this. What ‘fish’ do you want to catch e.g. a future employer or amazing clients? What is the best bait to catch the fish you want to catch?

Why is career capital important?

In future, in less than 5 years, employers will have reduced permanent headcount and resource up on an as needed basis with individuals and employers rated transparently on-line.

Are you ready for the new world of work? Do you have clear differentiation from your competitors and are you visible on-line?

Career assets

Your career capital is made up of multi-faceted career assets which accrue over time. Career assets include; accolades, academic achievements, endorsements, published works, talent, networks, events, charitable activities, career credibility etc. Here are some examples of each career asset category.

Accolades

Patents
Awards
League table rankings e.g. Chambers
Who’s who listing

Academic

Higher qualifications e.g. MBA, PHD, MSc/MA
Links with academia or prestigious universities e.g. guest lecturer

Endorsements

Client testimonials
Accreditations
Employer references
Peer testimonials/endorsements

Published works

Articles
Chapters
Books
White papers
Videos
Podcasts

Talent

Multiple mastery areas
In-demand skills e.g. creativity, big data management
Languages
Good emotional intelligence e.g. empathy

Networks

Professional association involvement
Membership of elite clubs
Size & diversity of network
Quality of network e.g. senior decision makers, high net worths

Events

Hosting an event
Speaking at an event
Conference speaking
Conference chairing

Charitable

Pro bono
Trustee post

Career credibility

Prestige/trophy employers & clients e.g. FTSE 100
Senior leadership positions e.g. C-Suite

Miscellaneous

Personal brand

What would you add? How would you rate your career capital?

Create a career strategy and ensure your career capital is aligned with it

Define your ‘fish’ – i.e. target employers or clients
Audit your career capital quarterly and define career asset S.M.A.R.T. goals
Ensure you have insights about what is important to and valued by your target audience e.g. who are their heroes/heroines?
Measure stats for your career capital so you can monitor progress
Monitor your reputation – set up Google alerts & track your name/brand on Twitter
Use/monitor LinkedIn stats to evaluate the quality and profile of your network

Get in touch for a no-obligation meeting to discuss your needs: https://www.inspiringportfoliocareers.com/contact-us/