- People are not one-dimensional and don’t fit into a neat ‘box’: they have different skills and interests.
- People are more used to choice and change: the Internet, social media and internationalism are exposing people to new ideas and new outlooks. People like the idea that they can design and change their career as they wish.
- Employees are seeking meaning and purpose and to make a difference: a portfolio career enables you to work and to give back.
- Individuals value the freedom, meaning and control that comes with self-employment: 85% of micro-business owners report they are “more creative, autonomous and satisfied in their work”.
- Women are more likely to have caring responsibilities alongside working: the ageing population means that increasing numbers of working adults have/will need to work around responsibilities, e.g. for parents with Alzheimer’s. A portfolio career enables them to do this more easily than when in full-time employment.
- People have shifted from materialist to post-materialist values: in the early 1970s there were four times as many materialists as post-materialists but by 2006 the dominant view was post-materialist.
What reasons would you add?
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