Paul is an example of someone who had to make a major career change and set up his own business in his 50s, having been employed all his life, something that is increasingly common. Not only that, but he’s an accountant, a risk averse profession.
Here’s how we helped Paul successfully transition from employment to self employment.
Paul was an experienced accountant in his 50s who had specialised in the car trade and wanted to become self-employed, but had never had to market himself. He had pursued and won a constructive dismissal case against his former employer.
I helped him to think about the mix of work he wanted and how he could structure it. I also helped him to set up systems that would make his life easier when he became busy, and shared some thoughts on how to market to his small business clients to add value.
I helped him to put together case studies that would help his potential clients to see how he could help them and to craft his biography. Paul’s business got off to a flying start and he was never short of work, but it was the kind of work he enjoyed, with the type of people and companies that he liked working for – something that I had helped him to think through as part of our work together.
“Working with Energise has given me confidence to sell myself and make approaches to organisations that I never would have done before. I still look back on the time I spent with Rachel and have to say it was one of the best decisions I have ever made, and I am still telling people about it.”
Paul Bradly