This blog shares an example that many people can relate to – getting clear on what makes you distinctive – your personal brand BEFORE you make the leap.
There are many people sitting tight in jobs at the moment, but it doesn’t mean that you can’t prepare yourself for when the market does pick up.
In fact doing this is likely to make you enjoy your current work more, because you know you are taking steps towards planning a career that’s right for you.
We helped Alison to plan her next career move, from the security of her current job.
Alison was recommended to me by a work colleague. She has been working at the same company for many years and, although very talented, like many people working in the same place over time she had lost sight of her talents and true motivation.
I helped her to see what she was really good at, passionate about and how she could use these talents to rekindle her passion for creativity.
A creative in many different forms, she became more proactive with increased confidence and pushed out her comfort zone to do new things, winning a poetry competition and being selected to judge at an exhibition awards ceremony.
Her brand territory was very clear indeed – she is passionate about creating ambience, and I helped Alison to define and crystallise it, build her identity as an individual creative as well as an employee, and see how she could create a clear and distinctive niche in the minds of her target audience, establishing a solid foundation for long-term career success.
“Rachel’s coaching process, combined with her empathy, creative yet practical ideas and insight, allowed me to reconnect with what really motivates me, understand my challenges and self-imposed obstacles, and how to overcome them, and become aware of my full capabilities. It has given me the confidence to start exploring other skills and formulating new goals.”
Alison, Designer