What are your career capital goals for 2021?
Building career capital
Career capital is the combined value of competencies, knowledge and individual personality attributes and other career assets that you have to produce economic value.
Your career assets combined = your career capital; the sum total of your time, talent and potential. You need to consider career capital in terms of its present and future value when thinking about your long-term career prospects. If the internet is an ocean full of ‘fish’ i.e. opportunities, you need the right bait to catch the fish you want. Career capital helps you to do this. What ‘fish’ do you want to catch e.g. a future employer or amazing clients? What is the best bait to catch the fish you want to catch?
Why is career capital important?
In future, in less than 5 years, employers will have reduced permanent headcount and resource up on an as needed basis with individuals and employers rated transparently on-line.
Are you ready for the new world of work? Do you have clear differentiation from your competitors and are you visible on-line?
Career assets
Your career capital is made up of multi-faceted career assets which accrue over time. Career assets include; accolades, academic achievements, endorsements, published works, talent, networks, events, charitable activities, career credibility etc. Here are some examples of each career asset category.
Accolades
- Patents
- Awards
- League table rankings e.g. Chambers
- Who’s who listing
Academic
- Higher qualifications e.g. MBA, PHD, MSc/MA
- Links with academia or prestigious universities e.g. guest lecturer
Endorsements
- Client testimonials
- Accreditations
- Employer references
- Peer testimonials/endorsements
Published works
- Articles
- Chapters
- Books
- White papers
- Videos
- Podcasts
Talent
- Multiple mastery areas
- In-demand skills e.g. creativity, big data management
- Languages
- Good emotional intelligence e.g. empathy
Networks
- Professional association involvement
- Membership of elite clubs
- Size & diversity of network
- Quality of network e.g. senior decision makers, high net worths
Events
- Hosting an event
- Speaking at an event
- Conference speaking
- Conference chairing
Charitable
- Pro bono
- Trustee post
Career credibility
- Prestige/trophy employers & clients e.g. FTSE 100
- Senior leadership positions e.g. C-Suite
Miscellaneous
- Personal brand
What would you add? How would you rate your career capital?
- Create a career strategy and ensure your career capital is aligned with it
- Define your ‘fish’ – i.e. target employers or clients
- Audit your career capital quarterly and define career asset S.M.A.R.T. goals
- Ensure you have insights about what is important to and valued by your target audience e.g. who are their heroes/heroines?
- Measure stats for your career capital so you can monitor progress
- Monitor your reputation – set up Google alerts & track your name/brand on Twitter
- Use/monitor LinkedIn stats to evaluate the quality and profile of your network
Get in touch for a no-obligation meeting to discuss your needs: https://www.inspiringportfoliocareers.com/contact-us/
