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You are here: Home / Archives for Rachel Brushfield

Rachel Brushfield

I love my job/career! Do you? 

February 14, 2024 By //  by Rachel Brushfield

Happy Valentine’s Day!

Love has many contexts: Partners, pets, friends, children, job/work.

The context of this article is work/career.  I have a portfolio career by design, which I love – it gives me variety, learning, is future-proof and makes a difference.

This short article shares:

  • Common causes of not loving your work/career
  • Lack of career love to an extreme
  • Career coaching client examples and how I helped them
  • What you can do to fall back in love with your work
  • What next?

If you love your work and career – great!

If not, read on. Also, someone in your network may benefit from reading this article – why not share it with them?

Common causes of not loving your work/career

  • Boss – lack of support/feedback from your line manager
  • Outlier  you feel like your ‘face doesn’t fit’
  • Strengths mismatch – your current role doesn’t play to your strengths
  • Stale + bored – you feel bored by repetitive work/tasks
  • Lack of challenge + learning – the role that you are doing is beneath your capability and you don’t feel intellectually stimulated
  • Stayed too long – you have been with one employer for many years, too many years for whatever reason, and a change feels scary, understandably
  • Undermining boss – you have a narcissistic boss who takes pleasure in demeaning you and making you feel bad 
  • Values mismatch – what is important to you is different to what is important to your employer
  • Wrong fit – your specialism isn’t a key strategic focus for your employer
  • Wings clipped – your boss micromanages you and stifles your enterprise
  • Dead end – you have been passed over for promotion
  • Recognition bypass – you haven’t got the recognition that you feel you deserve
  • Ageism barrier – you are experiencing ageism and not being developed or given training – you want to slow down but not stop yet
  • No step up – Where next?! – there are no career opportunities to advance where you are
  • Hate your career – you fell into your career and don’t love it or even like it. If you are really honest with yourself, you never have
  • Want change but – you know that you want to make a career change but feel fearful, procrastinate and then ‘beat yourself up’ feeling more miserable and stuck by the day
  • Unfair rewards – you haven’t had a pay rise for many years and are finding it hard to keep up with the cost of living
  • Invisible – your boss takes credit for your achievements and you not given the visibility or recognition that you deserve
  • Side-lined – you are not allowed to get involved in flagship projects or deals, instead are involved in admin and hidden behind the scenes so you feel invisible 
  • Pushed out – you feel like you are being pushed out and encouraged to leave without being given redundancy
  • Redundancy rumours – your employer is not doing well and there are rumours of redundancies which are likely to affect you
  • Home alone – you work from home and feel miserable and miss the company and banter of being in an office
  • No life balance – you have poor work life balance because your employer has rigid policies, insists on presentism and you are juggling caring responsibilities, either aging parents, children or both
  • Shifting sands – the company you work for now is different from the one you joined and used to love; different culture, a leadership team you don’t like, it has grown big and become all about processes and policies when it used to be small and friendly and you knew everyone
  • Unappealing prospects – you don’t like what the next step up looks like e.g. a Partner in a law firm with fee earning pressures and needing to invest in the business
  • Empty purpose – you don’t feel connected with your employer’s purpose

What other causes of not loving your work would you add?

Which cause/causes listed above do you relate to?

In my 23+ years of being a career coach, I have dealt with clients affected by all these different causes of not loving their work or career.

The important thing is to take the decision to do something about it. It doesn’t have to be immediate but give yourself a gift today, Valentine’s Day to make a change. You deserve to love your job/career.

We spend many many hours at work in our lifetimes, and life expectancy is increasing, with the retirement age going up.  It is really important to love, or at a minimum like your work. Do you?

Lack of career love to an extreme

A number of times we have worked with clients who have been signed off work sick. It is like their body is saying ‘get me out of here’!! Time off work, sick leave, gives you time to think and change direction. Don’t let it get to that point!

Career coaching client examples and how I helped them

Sector/job mismatch – J was a lawyer working in SaaS which didn’t interest them – I helped them to get really clear about what products, services and sectors they were interested in so that they could be targeted in looking for their next role

Specialism mismatch – M’s law firm was taken over and her specialism was not important to the new firm – I helped her to continue to believe in herself and develop a long-term career strategy, and she moved to a new law firm whose focus matched hers

Unappealing step up – L was a successful associate but the role and pressures of being a Partner didn’t appeal. We helped her to pivot into a non-fee earning role ‘professional support lawyer’ and plan her long-term career strategy. She is now on track to achieve her dream role/career – CEO of an orchestra

Values not aligned – N was working in a practice group doing ‘commercial’ work that didn’t interest her. We helped her to understand what was causing her dissatisfaction and to pivot in a direction that was more her. She negotiated working a couple of days a week in charity law with her current firm and started studied for a higher qualification that would help her to move in her ideal career direction.

It’s my time now – M had put her own career on the backburner, putting her husband’s career then raising 3 kids as the priority. She felt sadness and regret, and we helped her to make her own needs a higher priority, free up time for career coaching and get her career back on track, sharing career options that suited her better than her current role with a plan to achieve it

We have lots of case studies to share, get in touch.

What you can do to fall back in love with your work

  • Keep a diary of highs and lows at work to see what the triggers are for not feeling happy and fulfilled;
  • Work with an experienced career coach who possesses in-depth knowledge of your sector/profession to properly dedicate time and energy to this important topic for fulfilment, finance and many other reasons;
  • Understand your personal values, motivations, career needs and wants and what may be causing career dissatisfaction and for you not to love your work/career;
  • Get involved in additional activities at work that broaden your experience and knowledge;
  • Ask for an internal or external secondment;
  • Get an external mentor;
  • Develop a side gig;
  • Start to develop a stimulating portfolio career – a future-proof career.

What would you add as tips?

Interested in career change?

Career change isn’t easy, a bit like finding the ideal partner for you. Contact us for case studies and client testimonials, and/or or see the Recommendations section on our LinkedIn profile. 

What next?

If you would like a confidential no-obligation chat about your career, get in touch.

Filed Under: Uncategorized

Bravery, strength and luck

February 11, 2024 By //  by Rachel Brushfield

2024 Chinese symbol

2024 is the year of the Dragon, or more specifically the ‘Wood Dragon.’

A Dragon symbolises bravery, strength and luck.

Wood Dragons in particular have the drive and motivation to put their ideas into practice and are original.

You need bravery, strength and luck to change career direction.

This short article shares client and personal examples of bravery, strength and luck and tips.

What is bravery?

Bravery means: “The quality or state of having or showing mental or moral strength to face danger, fear or difficulty.”

An example of bravery

My husband is an orphan and the product of 2 diasporas (German/Jewish + India/Pakistan).

Not only is he one of the bravest people I know, and the most determined, he has done a massive amount of pro bono to help others throughout his life. He inspires me so much. He lives all 5 career adaptability competencies, Control, Curiosity, Commitment, Confidence and Concern.

Tips to be brave

  • Find humour in a difficulty – choose to see the ‘light’ in a ‘dark’ situation.
  • Be inspired by the bravery of people dealing with worse difficult situations than yourself; war, disability etc.
  • Recall a time when you were brave. Relive the memory and connect with the positive emotion of bravery.

What is strength?

Strength means: “Capacity for endurance, toughness”.

A client example of strength

One of my clients left advertising and set up a charity. He has raised millions of pounds to help people. In one coaching session he was going through a particularly difficult time. I created an obstacle course in the meeting room with different objects representing different challenges and got him to pick up one object at a time and work out how he was going to overcome it. 20 years on, he is still helping people and is brave to overcome all that he has along the way.

A personal example of strength

Just before the credit crunch of 2007, I had self-funded a 6-month CPD break about talent management, employer branding and employee engagement.

The credit crunch happened.

A very very difficult time.

I felt quite desperate for a while.

Then I managed to find and activate an ‘inner turbo boost button’ and regain my inner strength.

The government realised that Job Centres weren’t equipped to deal with the large number of executives and professionals being laid-off and so started a scheme to support them.

My company Energise was one of the first to tender and be approved and I did a one-day workshop ‘Steer your career’ with an associate helping hundreds of people for 2.5 years.  This kept my ‘head above water’ until the economy began to improve.

PS My personal brand ‘The Talent Liberator’ was a positive outcome of the 6-month CPD break! Percolation led to creativity!

Tips to be strong

  • Practice equanimity. Put simply, it is accepting the ‘rough and smooth’ of life instead of wishing things were different.
  • Recall a time when you overcame a difficult situation or challenge. What enabled you to do this?
  • Who do you know who is strong? What is their approach or attitude to life?

What is luck?

Luck means:

“Success or failure apparently brought about by chance rather than through one’s actions.”

An example of luck

I attended a MediaTrust https://mediatrust.org/ thank you Christmas celebration for volunteers who had helped charities pro bono.

There were some lawyers from the ‘magic circle’ global law firm Clifford Chance there.

By chance, that day there had been a news item about Clifford Chance being the worst law firm to work for a healthy work life balance. I cheekily introduced myself and asked if they had camp beds in their office for late nights working deals and cases.

Having got their business cards, I followed up and sent them my newsletter. This led to coaching a couple of people in law firm management who recommended me to their boss. The managing partner was at a career crossroads and I then became his career coach. 

Tips to have luck

  • Give what you lack.
  • Reflect on what luck or ‘happenstance’ you have had in your life.
  • Plant ‘seeds’ without attachment and be curious about what happens.
  • Join a new network.
  • Have a conversation or meeting with someone you wouldn’t normally.

Interested in career change?

Career change isn’t easy. It takes bravery, strength and luck. Contact us for case studies and client testimonials, and/or or see the Recommendations section on our LinkedIn profile. 

What next?

If you would like a confidential no-obligation chat about your career, get in touch.

Filed Under: Uncategorized

How inspired are you by your career?

February 11, 2024 By //  by Rachel Brushfield

I had an unexpected shock just after Christmas 2023.

My husband nearly died. He is fine now, thank goodness.

Something like this doesn’t half make you think about what REALLY matters.

So I lost my mojo for a while, and new year celebrations didn’t happen.

My new year 2024 starts this Saturday 10 February, Chinese New Year!

2024 Chinese symbol

2024 is the year of the Dragon, or more specifically the ‘Wood Dragon.’

A Dragon symbolises bravery, strength and luck.

Wood Dragons in particular have the drive and motivation to put their ideas into practice and are original.

You need bravery, strength and luck to change career direction.

I am lucky to have been born with an ‘insights and ideas mind’ – useful to help my clients think about what else they could do.

What is inspiration?

What/who inspires you?

Where does inspiration come from is such a big question, isn’t it?

Inspiration means:

“The process of being mentally stimulated to do or feel something, especially something creative.”

How inspired are you feeling about your work/career?

How is your 2024 going?

Are you feeling inspired?

Who or what inspires you?

What inspires a career change?

I find that people change career direction moving away from they don’t like and/or towards something different that inspires them.

  • Redundancy;
  • Lack of fulfilment;
  • Unhealthy work life balance;
  • Desire for a future-proof career;
  • Wanting to run their own business;
  • Poor prospects;
  • Something else?

This topic of inspiration got me thinking of all the clients I have helped in the last 23 years being a career strategist and coach.

Causes of being in the wrong career

Why do people fall into the wrong career for them and find themselves unfulfilled?

I did an analysis recently of my clients and what led them to be in the wrong career.

The reasons were:

  • Poor careers advice at school or college;
  • Desire for financial security due to challenging family circumstances;
  • Parents with different values/motivations to you;
  • Lack of self-awareness/knowledge;
  • Insufficient research into career options before choosing;
  • Not looking at long term work trends;
  • Teachers putting their own bias/preferences onto students;
  • Wanting to please your parents;
  • Parents wanting to realise their unfulfilled dreams through their children;
  • External circumstances e.g. poor economy + jobs when entering the world of work;
  • Personal family circumstances e.g. orphan or foster parents etc.;
  • Lack of career mentoring;
  • Prioritising raising your children over your own career ambitions;
  • No budget to do what you really wanted to do.

What factors would you add?

Are you inspired in your career?

If yes – great! If not, it is never too late to change career and get on the right career path for you.  

Younger generations will change their careers at least 7 times due to the rapid pace of change. 

Life is too short to stay in a career that isn’t right for you.

When’s the best time to start changing career direction?

  • Never
  • Now
  • A specific date in the future
  • Something else?

Start the ball rolling and get in touch, or mention Energise to someone you know who isn’t inspired by their career.

What inspired my clients to change career direction?

Project manager Debi loved cheese so created a cheese tour holiday business in France.

Advertising executive Duncan wanted to make a difference after doing a motorbike tour of the world so started a charity to bring water to African villages.

Human rights lawyer Olivia loves dance and wanted to help people so retrained as a dance therapist.

Education lawyer Lydia is a skilled oboe player, so combined both pivoting to be the CEO of an orchestra.

These are just some of the clients we have worked with over the last 23 years as a career coach with a marketing and brand strategy and communications heritage.

Portfolio careers

Developing a portfolio career is a good place to start.

Adding more ‘ingredients’ of skills, experience and knowledge to your ‘career recipe’ so you can create new opportunities in future is wise. 

A portfolio career = a future-proof career.

What/who inspired my career?

My career was inspired by a man called Charles Handy.

He was way ahead of his time.

Read about him here.

https://www.london.edu/think/profile-charles-handy-social-philosopher

Specifically his book ‘The Age of Unreason’ published in 1995 led to me setting up my own business Energise in 1996, 28 years ago.

Filed Under: Uncategorized

Benefits of future-proof careers

March 26, 2023 By //  by Rachel Brushfield

This is an Energise blog series with three blogs about creating a future-proof career. This is part 3 of 3.

Read part 1: Why you need a future-proof career https://www.inspiringportfoliocareers.com/why-you-need-a-future-proof-career/

Read part 2: How to start creating a future-proof career: https://www.inspiringportfoliocareers.com/how-to-start-creating-a-future-proof-career

A future-proof career provides many benefits in uncertain times.

  • It is like having ‘career insurance’.
  • It gives you options – a career plan A, B and C, and more opportunities.
  • Broadening your skills, experience and knowledge gives you more potential career routes in the future.
  • You can pivot in a new direction as trends change and you change e.g. at different life stages.
  • It spreads risk, just as having different financial investments spreads the risk, should anything happen in the financial markets.
  • You gain peace of mind, important in challenging times.  
  • A future-proof career gives you flexibility, variety, fulfilment and is stimulating.
  • You can ‘put your toe in the water = safe experimentation – to try new things.

12 reasons why I am useful to help you create, manage and market a future-proof career

  1. Help you to market yourself strategically.
  2. Help you to network strategically and build your professional network.
  3. Help you to develop an alternative plan ready to execute – a career plan A, B and C.
  4. Support you to constantly re-skill.
  5. Support you to make time to review, think and plan.
  6. Help you to ‘think out of the box’ – new and different ways to use your talents.
  7. Help you to develop an identifiable area of expertise to become the ‘go to person’ for x …
  8. Brand yourself – create a personal brand, verbal business card and strap line.
  9. Creative ways to captivate the interest of prospective clients/employers.
  10. Build your self-belief.
  11. Provide useful insights and perspectives re what is in demand in the marketplace and how best to apply your skill sets.
  12. Share experiences from having a future-proof portfolio career myself – mistakes, shortcuts, reduce the length of their learning curve, being resilient etc.

Client examples

Lydia

Lydia changed her career direction from working in a law firm to leaving the law and working in music management. This transition took place over 2.5 years, in a series of stages including moving into a non-fee earning role and taking a secondment.  

“I realised that I would be useful in another sector and that I had something to offer that was of value. Coaching with Energise gave me confidence to talk to others about my aspirations and to make useful new connections and proactively gain new experience to ‘test the water’. I now feel more aware of my skills and abilities and open to exploring new possibilities. The Energise ‘career recipe’ method has been really useful in evaluating why I might feel unhappy or unsettled in a work situation and what I should look to change for a better fit.”

Lydia Brookes.

Shelley

Shelley moved continents with my support, fulfilling a lifetime dream.

“Simply put, Rachel is amazing and she helped me so much, for that I am eternally grateful. She is an incredibly skilled and experienced coach, who manages to effortlessly combine professionalism with a completely wonderful human touch. She is so responsive to your individual needs and this means that I felt I had a 100% personal journey and experience.” Shelley Seed.

Nicola

Nicola moved jobs and countries and took a career break as a result of her career coaching with me.

“Working with Rachel as my coach provided a positive voice about what I was capable of, uncovering insights about what was really important to me and what next in my career and life, and the importance of ongoing learning and embracing new challenges.” Nicola.

Lydia, Shelley and Nicola have all worked with me 3 times at different career crossroads.

About your career coach Rachel Brushfield

My job is to help my clients to have an uplifting breakthrough at major career crossroads and create future-proof careers, giving them peace of mind in an uncertain world.

I have been a career strategist and coach for over 25 years and creating skills CVs for over 35 years.

I have an insights and ideas mind! This comes from my career heritage in strategy and innovation. This is very useful to help my clients create a future-proof career.

“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin.

What next?

Contact us to arrange your free no obligation 20 minute meeting about your needs and how we can help. https://www.inspiringportfoliocareers.com/contact-us/

Filed Under: Uncategorized

How to start creating a future-proof career 

March 26, 2023 By //  by Rachel Brushfield

This is an Energise blog series with three blogs about creating a future-proof career. This is part 2 of 3.

Read part 1: Why you need a future-proof career

Why you need a future-proof career

So how do you start creating a future-proof career?

A good place to begin creating a future proof career is to develop the 5 career adaptability competencies the ‘5Cs’s’. This will put you in good stead.

The ‘5 Cs’ are: control, curiosity, commitment, confidence and concern.

  • Control – being proactive, decisive & taking responsibility for your career.
  • Curiosity – broadening your horizons by seeking options, possibilities and knowledge.
  • Commitment – passionately pursuing & taking action to move to the career horizon of your choosing.
  • Confidence – belief in yourself & that you can achieve your goal.
  • Concern – having a positive & philosophical attitude to mistakes or rejection.

Client examples

Sophie

Sophie’s confidence in what she has to offer has been rebuilt and she is pushing out her comfort zone more and more in marketing herself.

“Tonight, I went to the launch of a new network that I was thinking about joining. I’ve come home absolutely buzzing and have realised that at the beginning of this year (a) I would never have backed myself enough to join the network; and (b) I would never have gone around a room of strangers (politely!) interrupting their conversations to introduce myself and join in on their chats, do it multiple times and really enjoy it! I met a heap of fabulous and interesting people and who I have connected with and we are going to meet again/try to find ways collaborate. I want to thank you because you really have been instrumental in all of this and how far I feel I have developed during this year. So…THANK YOU!”

Sophie J.

Rachel N

Rachel worked with me during Covid-19 lockdowns, and successfully moved home and jobs at a very uncertain time in the world.

“I found Rachel both creative in approach yet structured and holding me accountable to agreed actions. Her style is warm, friendly with clear boundaries. If you are thinking about having coaching at this uncertain time in the world, don’t think twice, make the decision and influence your future prospects.”

Rachel Nagy.

Claire

Claire gained new ideas from working with me and is now a published author, following my introduction to a publisher which is helping her pivot in a new career direction.

“Rachel really helped guide me in what I was looking for, forcing me to think wider than the confines of my current career. She has some insightful exercises to help delve into these areas.”

Claire Shasha.

Penny

Penny was made redundant and I shared different ways in which she could use her skills, knowledge and experience to move her career in new directions, creating a future-proof career.

“I particularly appreciated Rachel’s ability to generate ideas and suggestions for further exploration.”

Penny Fowler.

11 tips to start creating a future proof career

As well as developing your career adaptability competencies, create a career plan incorporating these actions:

  1. Personal networking – build and leverage your network.
  2. Build your reputation e.g. testimonials and client case studies.
  3. Create targeted biogs.
  4. Develop your personal brand.

5. Build your career capital, things that make you marketable, e.g. thought leadership, awards, higher level of qualification, career accreditations etc.

6. Develop your social media presence.

7. Develop specialisms – in demand niches.

8. CPD – focus on in demand skills, where there is a skills shortage e.g. data analytics

9. Make time for regular reviews to take stock – trends, pipeline, marketing, CPD, money etc.

10. Develop a ‘side hustle’ e.g. turn a hobby into a paid project e.g. cake making.

11. Broaden your skills, knowledge and experience. This will give you more options in the future.

About your career coach Rachel Brushfield

My job is to help my clients to have an uplifting breakthrough at major career crossroads and create future-proof careers, giving them peace of mind in an uncertain world.

I have been a career strategist and coach for over 25 years and creating skills CVs for over 35 years.

I have an insights and ideas mind! This comes from my career heritage in strategy and innovation. This is very useful to help my clients create a future-proof career.

What next?

Contact us to arrange your free no obligation 20 minute meeting about your needs and how we can help. https://www.inspiringportfoliocareers.com/contact-us/

Filed Under: Uncategorized

Why you need a future-proof career

March 26, 2023 By //  by Rachel Brushfield

This is an Energise blog series with three blogs about creating a future-proof career. This is part 1 of 3.

  1. Why you need a future-proof career
  2. How to start creating a future-proof career
  3. Benefits of future-proof careers

“The best way to predict the future is to invent it.” Alan Kay.

Job market challenges

It is a candidate’s market in many ways due to skills shortages, but also there are many challenges.

  • Recession
  • Rising cost of living and inflation
  • Redundancies
  • Growth in project and contracting work – less certainty
  • De-risked workforce planning by employers
  • Training and consultancy projects cancelled, delayed or reduced in scope
  • More competition
  • Artificial intelligence’s impact

What would you add?

It can be challenging to navigate your way through the changing world of work. A bit like being in a maze!

That is why working with an experienced career coach really helps.

Client examples

Mick

Mick’s employer changed his contract from 5 days to 3 days/week. Initially this felt challenging, but it gave him financial certainty plus time to develop new projects, something he really loves as he is very creative and entrepreneurial.

“Rachel’s skills in rewriting CV’s, personal branding and partnership development are second to none. Furthermore, she is extremely likeable, professional, shows great empathy but with a real professional focus and you look forward to your sessions as she stirs creativity, innovation and encouragement.”

Mick McLaughlin.

Gemma

Gemma is very experienced and good at what she does. With a young daughter, uncertainty of work every month was causing her worry and she wanted to have more financial certainty. She secured a contract with a large respected publisher and is flourishing.  

“Some of the changes I experienced working with a coach were subtle. I now have an increased awareness of the source of the misconceptions I had about myself professionally and simple, tangible things I can do to move past them.“

Gemma Sadowksi.

Sarah

We helped Sarah to rethink her career for more fulfilment.

“Rachel is very knowledgeable and creative. She will give you incredible ideas that you would never have thought of and help you understand your values, motivations and purpose.”

SW.

About your career coach Rachel Brushfield

My job is to help my clients to have an uplifting breakthrough at major career crossroads and create future-proof careers, giving them peace of mind in an uncertain world.

I have been a career strategist and coach for over 25 years and creating skills CVs for over 35 years.

I have an insights and ideas mind! This comes from my career heritage in strategy and innovation. This is very useful to help my clients create a future-proof career.

Call to action – contact us to arrange your free no-obligation 20 minute meeting about your needs and how we can help. https://www.inspiringportfoliocareers.com/contact-us/

Filed Under: Uncategorized

The Career Wellbeing Series: Introduction

February 12, 2023 By //  by Rachel Brushfield

If there are two things we have learnt from Covid-19, (other than how important it is to wash your hands well!), it is that (1) our mental health is just as important as our physical health, and (2) that working in unfulfilling careers can leave us feeling purposeless. Lock-down gave people time to think about what was really important to them and that work life balance was possible, without the grind of commuting.

Different areas of life don’t fit in 1 neat box

Often these two areas of our lives, work and mental health, can become very intertwined. Work can be stressful and put a strain on our mental capacity, which if left to fester without additional support, can even affect our physical wellbeing too.

The mental health charity Mind estimates that in any given week in England, 8 in 100 people experience mixed anxiety and depression and 6 in 100 people experience generalised anxiety. Additionally, they contend that if you frequently experience stress from work, you can be at risk of developing mental health problems, exacerbating existing ones or causing yourself physical burnout. The Pandemic, on the positive side, got mental health out in the open, with less stigma about it – it became mainstream.

It should be noted however, that there is a difference between occasionally feeling pressure at work, either to perform well or because the workload increases at different points in the year, and consistent, avoidable stress for various reasons which can cause burnout.

The importance of personal values + your career being on purpose

One of the reasons people can feel stress and pressure at work is because they are working in unfulfilling careers that do not align with their values. It is very common for many of us to just “fall” into the careers we are working in without knowing what is actually important to us. This can leave us feeling unfulfilled, frustrated and dejected.

Burn out is growing

At Energise, it is not uncommon for us to work with clients who have become so physically burnt out that they have been signed off work for stress. They are de-energised. It is only this moment of realisation and time away from their role that prompts them to begin looking for a different career. If their body could speak, it would be saying “Get me out of this job/team/company that isn’t right for me!!!” What the mind supresses the body expresses.

We help elicit our clients’ values and passions and share other career options that can lead to better health and happiness.

Energise client career fulfilment research

Over the next coming weeks, we will be conducting interviews with previous Energise clients to gain insight into the causes of unfulfillment, stress and burnout at work, as well as hearing the positive steps clients have taken to re-energise themselves and find their passions again. We hope that with this series surrounding mental health, wellbeing and fulfillment in careers, if you recognise yourself in these responses, it could be a wake-up call to find your career breakthrough.

If you are worried or stressed about your career, and want to discover if there is something more suited to your values, then get in touch with us today. Whilst it can be hard to show weakness, it can be even harder to stay in a mentally and physically demanding job that does not align with what is most important to you.

As a career coach, our passion is helping you to find yours, so we would love to have a chat with you today. Get in touch for a no-obligation free 20 minute chat: https://www.inspiringportfoliocareers.com/contact-us/

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Read what Energise clients say about career coaching: https://www.inspiringportfoliocareers.com/testimonials/

This blog was written by Energise intern Ellie Khanna: https://www.linkedin.com/in/eleanor-khanna/

Filed Under: Uncategorized

Blowing your own trumpet: 5 secrets for how to get noticed in your career

December 18, 2022 By //  by Rachel Brushfield

Why get noticed?

Whatever your specialism, all professionals and executives need to get noticed at certain times in their career more than others.

Being invisible has massive consequences and costs, including being passed over for promotion, not achieving better rewards, not being given or winning high profile work, with reduced confidence and self-esteem as a result. The cumulative costs over a career and lifetime are huge. This is a must master CPD topic!

Rarely is there training for this, hence this blog.

Your ability to ‘blow your own trumpet’ depends on what kind of role you have, e.g. how public facing etc, sometimes legal restrictions, making time for it etc.

Blowing your own trumpet can feel uncomfortable or inappropriate

Sometimes, it can be or feel highly inappropriate to blow your own trumpet, because you are serving the public for example, or you are in a role where you need to be subtle or understated.

Energise research

In Energise research that we conducted, we identified that some people confuse marketing with sales. This makes them ‘allergic’ to it, so they avoid it creating problems for themselves.

Poll 1 key points – blocks about marketing

In a webinar we did recently, the top 5 scores for Poll 1 responding to the question: “What most concerns you about ‘blowing your own trumpet and getting noticed?”, showed that the no 1 barrier with 60% of the sample agreeing, was ‘coming across as arrogant’, the no 2 barrier at 57% was ‘worrying what people will think or say’, the no 3 barrier at 46% was ‘looking stupid or embarrassing myself’ and the no 4 barrier at 40% was ‘feeling self-conscious’. Lower scored responses included: ‘doing it inappropriately’ (31%), ‘alienating peers’ (29%), and ‘not knowing how best to get noticed’ (11%).  

Poll 2 key points – reasons to market yourself

The second poll in the webinar, had the question “What is your desired outcome (s) from blowing your own trumpet?” The top score at 71% was ‘to build my personal brand and long-term prospects’, the second highest score at 51% was to ‘attract prospects’, the third highest score at 50% was ‘to be selected for interesting/projects’ and the fourth highest score at 38% was ‘to raise my profile to influence internal stakeholders. Other responses with lower scores included: ‘to gain a pay rise’ (21%), to achieve an internal promotion (13%) and ‘to achieve a better job with a new employer’ (13%).

What are the 5 secrets to get noticed in your career?

The 5 secrets are:

Secret 1: It’s not about you. It is about them.

Secret 2: It is about you. What’s your U.S.P. (unique selling proposition)?

Secret 3: Be strategic.

Secret 4: Do what others don’t.

Secret 5: Be indirect/subtle.

N.B Secret 5 is especially useful if you are an introvert and don’t enjoy being ‘in the limelight’.

Here is a summary explaining each secret.

Secret 1: It’s not about you. It is about them.

Many professionals, as the expert/advisor, tend to focus on and worry about themselves. Instead, you need to start with your target audience ‘them’ and see the problem through their eyes.

The definition of marketing is ‘anticipating and satisfying client needs profitably’. So actually marketing is about insight and being of service, which is different to what many people think marketing is. This reframes the need to ‘blow your own trumpet’ by focusing on your target audience which makes marketing yourself feel much more comfortable for many.

Conducting research is useful to understand the pain and needs of your target audience, whether your target audience is your current employer, target new employer, prospects or referrers etc. You need to see you through their eyes. Secret 1: It’s not about you. It is about them. Which leads us to secret 2.

Secret 2: It is about you. What’s your U.S.P. (unique selling proposition)?

You need to be able to define and articulate clearly and succinctly, ‘the only xxx who….”. Can you?

In a nutshell, to be clear about what ‘territory’ you want to occupy in the minds and hearts of your target audience. You cannot appeal to everyone and marketing yourself and blowing your own trumpet is a lot easier and less overwhelming when you narrow it down and are very focused. ‘Less is more’.’ SEO (Search Engine Optimisation) key words, for example, are getting more and more specific.

Fishing is a useful metaphor here. What ‘fish’ do you want to catch?

What ‘bait’ will you put on your ‘hook’ to ensure that you catch the right ‘fish’ and not the ‘fish’ that you don’t want to catch? (clients, referrers or a new employer) Investing time to get clear on this is time well spent. Doing this will save you a lot of wasted time.

Carve out time to create a plan to blow your own trumpet and clearly and specifically market yourself is wise.

  • Do you have a personal brand defined?
  • What is your ‘verbal business card’ – what you reply in a succinct compelling way which evokes interest and curiosity when asked ‘what do you do?’

These are some of the things that we help our clients with, both individuals and in group workshops and seminars.

So – secret 2. It is about you. What’s your U.S.P. (unique selling proposition)?

Secret 3: Be strategic.

The dictionary definition of strategy means ‘identification of long term aims and means of achieving them’. In other words, where do you want to be and how are you going to get there?

It means having a strategy and plan for your career, analysing competitors, identifying unmet and emerging client and employer needs etc.

In a fast-changing world with much uncertainty, it is important to review this regularly and pivot if necessary, and to have a career plan ‘A’, ‘B’ and ‘C’. Do you?

Most people ‘fell into’ their career. Having a strategy means you are less likely to ‘fall out’ of it, e.g. be made redundant, and if you are, you have a plan ‘B’ and ‘C’. It is important to have a career and marketing strategy for yourself.  

Career scenario planning is one of the services Energise offer. This is used by the military and global corporates in their strategic planning, and is an especially robust form of strategic career planning, ideal for uncertain times. Secret 3: Be strategic.

Secret 4: Do what others don’t

Innovation is about being first and being original. Don’t be a sheep. How can you stand out from the crowd – in a good way?

The vast majority of professionals never spend an away day or retreat focusing on their career and how to market themselves. Have you?

Just doing this will set you apart from other people who do what you do. This carves out quality thinking time in your busy diary. It is amazing how much you can achieve in a short space of time by focusing on your career + marketing yourself.

Another simple example of doing what others don’t is sending New year cards to your clients rather than Christmas cards. Why get lost in a sea of Christmas cards when you can positively stand out with the energy of the new year and unexpectedly put a smile on someone’s face? Secret 4: Do what others don’t.

Secret 5: Be indirect/subtle.

Poll 1 results show how the majority of people perceive ‘blowing their own trumpet’ – primarily they see it as negative. ‘If I was successful, I wouldn’t need to blow my own trumpet’ was one block expressed in the breakout room at an event I facilitated. You can get noticed in your career very effectively by being indirect and subtle, for example by sharing client case studies and testimonials, thought leadership, being a podcast guest rather than hosting it yourself, and by your stakeholders e.g. mentor, sponsor and referrers saying how great you are etc.

Secret 5 is especially useful if you are an introvert. It feels much more comfortable and is better than avoiding marketing yourself which sabotages your own success. Secret 5: Be indirect/subtle.

Recap of the 5 secrets to get noticed in your career. 

The 5 secrets are:

1: It’s not about you. It is about them.

2: It is about you. What’s your U.S.P. (unique selling proposition)?

3: Be strategic.

4: Do what others don’t.

5: Be indirect/subtle.

Key points

So in summary, learning to ‘blow your own trumpet to get noticed in your career is essential. It is normal to not like doing it – you are not alone.

The opportunity cost of not mastering this skill could derail your career, limit your finances, shrink your confidence, jeopardise your future peace of mind and stop you from getting what you want in your career.

What is your ideal client or employer? If you haven’t defined this yet, it is time well spent.

Some client examples

I helped my client Hilary identify her ideal employer and recommended that she send the decision maker ‘bumpy post’. People are intrigued by bumpy (3D) post, and it is an original way to get noticed in a competitive market. The package contained a professional picture of herself wearing the target employer’s product and was shot in the style of the team on the target employer’s web site.  Secret 4: Do what others don’t.

One of our clients Claire wanted to move into ESG. I was writing a chapter for a multi-contributor book ‘The rise of specialist career paths in law firms’ for Globe Law and Business

https://www.globelawandbusiness.com/books/the-rise-of-specialist-career-paths-in-law-firms

and found out that they were looking for someone to write a chapter about ESG, so I introduced Claire to the book editor, and she wrote a chapter. Not only did she have a fast-learning curve researching the topic and interviewing experts which felt comfortable, interesting and instantly broadened her network in ESG, her chapter was featured as the sample chapter in Globe’s marketing for the book, giving her visibility and a career capital asset to contact potential employers with.

As Claire subsequently found out that she was going to be made redundant, with her current employer removing a whole level of senior in-house lawyers globally, Claire’s thinking ahead became even more valuable. Secret 3: Be strategic and Secret 5. Be indirect/subtle.

We hope you found this blog useful to get noticed in your career.

What tips or examples to get noticed in your career would you like to share? We’d love to hear them. Get in touch! https://www.inspiringportfoliocareers.com/contact-us/

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Filed Under: Marketing and selling

The changing shape of portfolio careers

November 12, 2022 By //  by Rachel Brushfield

Addressing the ‘elephant in the room’

The exact mix and shape of my own portfolio career has changed every year of the 26 years I have been running Energise.

This blog is an interview by Mandy Garner, journalist and editor of Working Wise who focus on work for the 50+ and who have a National Workers Week every November. This year, 2022, it is w/c 21 November.

Rachel Brushfield (age 57) came to her current post as Strategic Planning and Community Manager (part time contract) of ProAge through a career change programme and years spent working with businesses through her coaching consultancy. A small charity with four trustees and two part-time contractors, ProAge’s aim is age inclusion and helping managers and leaders to manage multi-generational teams. As such, it conducts age-inclusion audits and training sessions to help managers and leaders develop multi-generational teams and age-inclusive cultures as well as offering mentoring and group coaching.

Rachel’s background is in marketing, brand strategy and communications for design, innovation and advertising agencies. After several years of running her own consultancy she was craving greater variety and career purpose so when her sister sent her a news cutting about coaching she decided to retrain. She spent a year and a half doing NLP training while continuing to work on the side until, nearly 25 years ago, she converted her consultancy into a coaching business, focused on executive career and life coaching. 

Rachel mainly coached mid-career women who needed help marketing themselves so that they could get to the next level. She worked mainly in HR, advertising and law where the problem of female representation in senior management roles was more acute. She has worked closely with the Law Society to help women, especially mothers, break through career barriers, but, despite writing two books for the Society and being very determined to push for change, she has found it frustrating that not much has shifted in terms of the traditional law firm model’s impact on women’s careers and progression. Nevertheless, she says that Covid helped to move the dial on flexible working. “Companies don’t tend to make changes except when they are in pain,” she says, “and we are not quite there yet with law.” 

Like her clients, Rachel [pictured right] has become accustomed to taking a reflective step back in her own career and she regularly goes on retreats to rethink everything.  She says, for instance, that her decision to work in a portfolio way – doing everything from career coaching and events to writing, research and consultancy work – is a conscious one as it gives her the variety she craves. She says: “I don’t fit in a ‘neat box’! I have consciously broadened my skills, knowledge and experience throughout my career and developed career capital to make myself more marketable.”

As the coaching market was becoming more and more crowded, she self-funded a professional development break in talent management and employer branding, as she was missing strategy work. after 20+ years as a coach she felt a bit stale and she also wanted more financial stability. So she signed up with Brave Starts, a community interest company (CIC) career change organisation, in order to get a fresh perspective on her work and because she liked the robust data approach plus Lucy Standing, its leader, as a human being.

Standing knew one of the ProAge trustees and had heard that ProAge were looking for someone to manage their office. She says: “I wanted a role that I could do from home, and which would utilise my planning and organising strengths.” She has now been in the job supporting ProAge on a part-time contract basis for a year.

The challenges of getting employers on board

Rachel says that, while there has been a growth in the number of organisations promoting age diversity, there are still a lot of challenges getting a wider number of employers to take action. For ProAge, which is a small charity, partnering, sponsorship and volunteer ambassadors are key and Rachel has been able to leverage the strong networks she has built over the last decades. 

However, she says age diversity has been on the periphery of employers’ awareness, with the diversity and inclusion focus centring on other issues. That may be changing due to the current skills shortages as a result of Brexit, the ‘Great Resignation’, and other factors. 

Rachel says many companies are suffering from initiative fatigue and tend not to plan too far ahead because making the changes necessary to transform workplace culture to attract and retain the right people is viewed as too big a step to take, particularly in an unstable world. She thinks it is easier for employers to do nothing than to change workforce planning and recruitment processes to attract and retain older workers, for instance, through valuing portfolio workers more. Many, however, view this intransigence as ironic given it is making such changes that helps companies weather the storms better.  

ProAge has also got better at targeting the employers who will move from words to action. That includes early adopters, those with HR decision makers who are over 50, those with an over 50+ customer/client base, those needing to build their employer brand in the face of skills shortages and those who are progressive on diversity and inclusion issues. It is currently conducting research on the services it offers.

Rachel says that ProAge has found employers struggle in particular with managing a multigenerational workforce. Managers tend not to have had any training in this. Challenges include a younger manager managing an older, more experienced colleague and how both feel about each other as well as issues around culture, language, communications and technology. Rachel says it is important to address the ‘elephant in the room’ at sessions on multigenerational working by asking direct questions in a safe space, facilitated by an objective ProAge expert, exploring, for instance, whether those in the room see older workers as an asset or a liability to get the discussion started. “People need to talk about these things rather than tiptoe around them,” she states.

She would like to see more investment in auditing and measuring age diversity on the grounds that what gets measured gets done. And she thinks employers need to be much more aware of ageist stereotypes and to counter these with positive case studies, talent alumni pools and an awareness of the benefits that older workers bring. They also need to have time to reflect on longer term trends such as demographic changes through retreats and workshops which give them the space and time to think. 

“Employers need to view embracing older workers as an opportunity, see not doing anything as a cost and focus on longer term workforce planning,” she says. “Kicking the can down the road with the ageing population helps no one and achieves nothing. The smart organisations are the ones who act now, despite ongoing uncertainty, building a sustainable competitive advantage and their employer brand and attracting the cream of talent, saving on recruitment costs.”

Can you relate to your skills, knowledge and experience not fitting in one ‘neat box’? If so, I can help you and a portfolio career could be the answer for you.

Get in touch for a free no-obligation chat with me Rachel Brushfield: https://www.inspiringportfoliocareers.com/contact-us/

Filed Under: Portfolio career

Lara Keenan

September 11, 2022 By //  by Rachel Brushfield

“Rachel, you put me on this road 6 years ago. This is what my CV said: ‘Seeking a senior in-house multi-faceted role with an international visionary organisation with a diverse employee mix and need for employee relations expertise to safely navigate growth and continual performance improvement and engagement through uncertain times.’ Rachel, a million thanks. Those career coaching sessions with you back in 2016 and here I am now in 2022, about to embark on a role that aligns totally with the vision you helped me craft. It gives me goose bumps! I am so excited to be given an opportunity to immerse myself into something new.”

Filed Under: Uncategorized

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